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KIOF 90.1 FM needs your support through underwriting to continue to serve the Southern Nevada communities and outlying communities
| Last Updated: April 4, 2024 |
| The Federal Communications Commission ("FCC") authorizes non-commercial radio stations to acknowledge gifts or grants from businesses or organizations that underwrite specific programs or portions of programming. Recognition of those gifts on the air is referred to as an underwriting message. Underwriting is a cost-effective investment in public relations, image promotion, and recognition. Your business or organization receives on-air credit at the beginning and end of each program, or hourly as length allows. Don't let your name get lost in the commercial radio confusion - let KIOF 90.1 FM's exclusive identification work for you. Your underwriting announcement informs the listener who you are and what you provide, that you are an active supporter of independent Public Radio without the influence of narratives and/or censorship attached, and that you are making their favorite KIOF 90.1 FM program possible! |
| Underwriting is assistance in the form of money, goods, or services provided by businesses and not-for-profit organizations in support of general or specific KIOF 90.1 FM programming. Underwriting provides operating funds for KIOF's future growth and programming to strengthen KIOF's image within Southern Nevada communities and outlying communities. Underwriting also provides opportunities for participating businesses to showcase their support for our programming. |
| While underwriting is not commercial advertising, it can provide your firm with some of the same benefits plus some that commercial advertising can't offer. Research indicates that independent Public Radio is not only a powerful tool, but an excellent public relations tool, as well. Listeners have a positive image of businesses that support independent Public Radio and report their purchasing decisions are influenced by such underwriting support. |
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KIOF's underwriting announcements may be prerecorded or read live. They are read verbatim, with neutral inflection and no music. The text is basically this: "This program is supported by you, the KIOF listener member, and by ABC, whose product 123 is available at XYZ. They can be reached at...". KIOF and the business will negotiate the actual wording of the underwriting announcement. Underwriting announcements are regulated by the FCC and must conform to the following guidelines. Allowed:
Not Allowed:
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| Advocacy groups seek to influence elements of public concern either by or through the legislative process. Under certain circumstances and under appropriate conditions, underwriting by advocacy groups will be accepted. KIOF 90.1 FM will review each request and reach out to random individuals within the community to test the announcements prior to airing on KIOF 90.1 FM. Announcements expressing an opinion on publicly known controversial matters may be rejected by KIOF 90.1 FM's final editorial to be aired on KIOF 90.1 FM. |
| Religious groups, churches and/or affiliated groups are encourarged to provide underwriting with KIOF 90.1 FM. When a religious group, church and/or affiliate group is planning to underwrite with KIOF 90.1 FM, they must ensure that not all beliefs are shared by everyone and any announcement to be aired must be presented in a moderating and non-provoking manner. Underwriting announcements and programming content must be presented in a way that would not be unacceptable to those who may not necessarily share their religious belief. Any language which creates distinctions between different religions will not be permitted. |
| Underwriting by politically driven or policy-oriented local/county/state/federal governments, or by individuals employed by those governments, will not be accepted. However, underwriting by government funded organizations and/or agencies which promote public health, public education, local tourism and businesses will be accepted. |
| Underwriting announcements by distributors or processors of alcoholic beverages and distilled spirits, including wine, are allowed provided there is no exclusion by any local/county/state or federal statute. However, announcements may not describe products and must be written and presented in a prudent manner following the guidelines as described in the "A Typical Announcement..." section above. |
| KIOF 90.1 FM, acting in respect of the terms of its pending licensing, maintains and actuates final editorial control over all programming and is continually held accountable by the FCC. Every effort will be made to conform to existing FCC guidelines but maintain a distinct voice in the community. For more information, please visit the FCC's website. |
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We offer pay as you options below to get you started. We prefer an underwriting commitment between one to five years based on your package choice. Your commitment can be made re-newable. For in-kind underwriting, announcements are valued at higher level, negociated with the business. * KIOF 90.1 FM is a Nevada non-profit corporation (Nevada Taxpayer ID: 1016003951-001) and operates under Internal Revenue Code (IRC) Section 501(c)(3) as a public charity (Federal EIN: 45-4388579). Donors can deduct contributions they make to KIOF 90.1 FM under IRC Section 170. U.S. based commercial corporations and business donations (B2B) for underwriting programs are tax deductible as normal business expenses. |
| PROMO PACKAGE A |
Individual Announcement: |
Announcement Times:
| 3 Each Day Monday-Friday Between 5:00AM-9:00AM |
| 1 Each Day Monday-Friday Between 11:00AM-2:00PM |
| 3 Each Day Monday-Friday Between 3:00PM-7:00PM $2.00 X 140 = $280.00 monthly |
Your underwriting contract will show your contribution based on Promo Package A. We request you purchase package on the first of the month for the month you wish to begin airing your announcements. |
| PROMO PACKAGE B |
Individual Announcement: |
Announcement Times:
| 7 Each Day Monday-Friday Between 7:00PM-5:00AM $1.75 X 140 = $245.00 |
Your underwriting contract will show your contribution based on Promo Package B. We request you purchase package on the first of the month for the month you wish to begin airing your announcements. |
| PROMO PACKAGE C |
Individual Announcement: |
Announcement Times:
| 15 Each Saturday 15 Each Sunday Between 12:00AM-11:59PM $1.50 X 120 = $180.00 |
Your underwriting contract will show your contribution based on Promo Package C. We request you purchase package on the first of the month for the month you wish to begin airing your announcements. |
| 30 MINUTE PACKAGE |
Individual Show/Program: |
Show/Program Purchase Example:
| Each Saturday Per Month $116.00 X 4 = $464.00 monthly |
| Each Monday-Friday Per Month $116.00 X 20 = $2,320.00 monthly |
Your underwriting contract will show your contribution based on the amount of 30 minute show/program times you decide purchase. We request you purchase package on the first of the month for the month you wish to begin airing your show/program. |
| 1 HOUR PACKAGE |
Individual Show/Program: |
Show/Program Purchase Example:
| Each Saturday Per Month $232.00 X 4 = $928.00 monthly |
| Each Monday-Friday Per Month $232.00 X 20 = $4,640.00 monthly |
Your underwriting contract will show your contribution based on the amount of 1 hour show/program times you decide purchase. We request you purchase package on the first of the month for the month you wish to begin airing your show/program. |
| 2 HOUR PACKAGE |
Individual Show/Program: |
Show/Program Purchase Example:
| Each Saturday Per Month $464.00 X 4 = $1,856.00 monthly |
| Each Monday-Friday Per Month $464.00 X 20 = $9,280.00 monthly |
Your underwriting contract will show your contribution based on the amount of 2 hour show/program times you decide purchase. We request you purchase package on the first of the month for the month you wish to begin airing your show/program. |
